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System Thinker & Developer

Intelligent Growth & Automation.

I help Finnish SMEs and growth-minded teams scale without chaos. AI, automation and data harnessed at the core of your business.

Services

AI & Automation

I remove the manual bottlenecks in sales, marketing and operational work. I build production-ready AI and automation solutions that either save money or make it – no experimental tinkering.

n8nMakeAI AgentsMCPOpenAIAnthropic

WordPress & WooCommerce

For demanding WordPress and WooCommerce environments where basic plugin solutions are no longer enough. I fix, optimize and extend complex setups without the business coming to a halt.

ACFMultisiteWooCommercePerformanceCustom Data

Measurement & Conversions

I fix broken analytics and build measurement you can actually trust. Server-side tracking, GA4 and CAPI solutions without guesswork or misleading data.

GA4Server-side GTMCAPIBigQueryConsent Mode

Agents & Bots

I build AI agents that handle real tasks: customer service, information retrieval and internal processes. Not just chatbots, but digital workers that integrate into systems.

TelegramWhatsAppSlackVercel AI SDKClaude Agent SDK

Technical & AI Audits

An independent analysis of your current technical stack: performance, security, measurement and AI readiness. You get a concrete action list, not a sales pitch.

PerformanceSecuritySEOArchitectureAI Readiness

Ongoing AI & Automation Partnership

A long-term partnership for companies that want to keep developing their systems. I act as a technical thinking partner and implementer, without having to start a new project every time.

RetainerAI StrategyContinuous ImprovementSystems Thinking

Selected Projects

Content- and e-commerce-driven organization

Challenge

A traditional WordPress/WooCommerce setup did not meet the requirements for performance, security and further development.

Solution

A headless architecture: WordPress serves as the content management system and Next.js as the business-critical frontend, connected through a type-safe GraphQL layer.

A faster site, a better developer experience and a clear separation between content, data and business logic.
# Next.js 14 (App Router, RSC)# WordPress + WPGraphQL# WooCommerce (REST + GraphQL)# GraphQL Codegen# NextAuth# TypeScript (strict)

Construction contractor (joint sealing / façade work)

Challenge

Site measurements, time logging and quotes were based on scattered notes and manual calculation.

Solution

An industry-specific project management application in which AI turns measurement notes into structured data and links them to time logs, quotes and payroll.

Fewer errors, faster quote calculation and a clear view of project profitability.
# React + TypeScript# Gemini AI (structured output)# Drizzle ORM# Turso (SQLite)# White-label theming

Production / estimating (internal tool)

Challenge

Differences between estimating and execution drawings were easy to miss, and checking them took an unreasonable amount of time.

Solution

A ZIP-based diff tool that pairs documents, analyzes the differences with Gemini 3 Pro and produces a filterable report (reviewed + comments) with PDF export.

Faster checking, fewer errors and a clear shared review workflow.
# React# Gemini 3 Pro# JSZip# PDF export# Tailwind (CDN)

B2B services company

Challenge

Winning new clients relied on manual prospecting and generic messages.

Solution

An AI-based outbound system that analyzes target companies, defines ICPs, finds relevant prospects and writes personalized messages at a controlled volume.

Better lead quality, less wasted effort and clear visibility into how the sales pipeline works.
# AI agents (tool-based orchestration)# Vercel AI SDK# DeepSeek# Node.js + BullMQ# WebSockets# React + Vite# Zod (runtime validation)

Personal research project

Challenge

Exploring how technology and AI can support awareness, breathing and experiential presence.

Solution

A real-time meditation and soundscape app that combines the Web Audio API, AI-generated music and a sound environment that responds to breathing.

An experimental yet production-grade system that explores the interaction between people and technology.
# Web Audio API# Google Lyria (Realtime)# Vite + React + TypeScript# Docker + CI/CD# PWA

How I Work

01

Diagnose

First we understand the root cause of the problem. No guesswork, just analysis grounded in data and processes.

02

Build

I build the solution in quick iterations. An MVP in weeks, not months. A transparent process.

03

Iterate

The world changes, and so does software. We measure results and keep optimizing.

"I am an entrepreneurial developer and automation architect. I believe most 'busyness' is just poorly designed processes. I build systems that fight entropy and deliver measurable value. I don't sell hours, I sell results."

JJ

Let's start a conversation

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